YRSFood. Inverness Food
product & packaging photographer.
As a food photographer and Inverness food product photography studio, we work with the complete spectrum of food producers, processors and manufactures, all from both studios, creating images for food product, product pack shot, e-commerce products, product promotional and advertising, product websites and corporate use, as-well-as exhibitions and trade conferences materials and packaging. As a Inverness food product photography studio, we also have a marketing background in excess of 33 years - we understand the need to 'sell' a food product or dish and therefore approach the production of a food image with a proposition led style. We work with both in-house and agency creatives, understand the need for carefully considered negative space when creating our food product photographs and regardless of the image being cut out or used in a lifestyle advertising shot, work to your brand guidelines. We also provide a free image archiving service to manage all the food product photography images we take - making sure you have a backup at all times and an easy way to distribute the images to whoever you want.
What are food product photographs?
We appreciate that this may sound a little strange a question when it comes to food poroduct photography but it is valid we assure you. To some the need for a high key white background is absolute. This may well work for a packeted product or one in a carton, but for fresh product is can look a little strange - meat especially on a white slab can look very unattractive. Then you have in pack or out pack combinations - multi pack or not. Do you show the product leaving the packaging or not. How do you handle flow wrap which seems to have a life of its own and 'flashes' even in day light let alone with studio lights. Do the product images need to be virtual advertising shots or not... the list is endless. But it is safe to say we do them all.
What do you mean by ingredients photographs?
Well to be honest they are a product to some of our clients - butter and dairy, oatmeal etc. it all has to be shot as a product. However, to some of our clients these items are used in a 'lifestyle' type food product photography shot to show alongside the product some of the ingredients that are used or included. Provenance is very important to food products, so if ingredients can be shot alongside the food product itself - more's the better!
What about Brandbank and other retail specific image libraries?
We supply Brandbank with food product photography, for many of our clients who then subsequently go on to sell with Orcado, Asda, Tesco, Sainbury and other high street names such as Waitrose. We have their guidelines and shoot according to these, so you can get the cost saving of using ourselves and the value added service provided by Brandbank as they service your customers. We even provide a image management service to Brandbank making sure they have the latest products simply, effectively and electronically letting you get on with running your business and not having to worry about photography or the nuances of product and marketing staff in a retailer!
For product specific images how do you manage the brand in the image?
Providing the brand is on the product packaging that is simple as it is focused upon in all of the images. If however, the product is removed from the packaging then there is a need to compose the images to show new packaging in the shot - not the damaged one the product has been taken from. So we always ask for extra cartons and if possible half crimped flow wrap. This will also include new labels as some of these may not have been adhered to the carton good enough for photography. We also ask you to inspect your cartons for dinks and dents - if more are needed then we would appreciate them supplied.
Well yes really - and an obvious one. Pick the best samples of your product - no short cuts and provide the studio with more than one example. Product shots are kept to selling just the product - not too much added to hide things behind so a little preparation is always valuable.